World Soil Day is celebrated on 5th December to create an awareness among the people about the importance of soil as existence of human life is majorly dependent on the it. FAO report warns that soil pollution poses a worrisome threat to agricultural productivity, food safety, and human health, but far too little is known about the scale and severity of that threat.

Soil pollution often cannot be visually perceived or directly assessed, making it a hidden danger with serious consequences. According to MEDELLIN, COLOMBIA more than 75 percent of Earth’s land areas are substantially degraded, undermining the well-being of 3.2 billion people, according to the world’s first comprehensive, evidence-based assessment.


As we are all aware that soil has a great potential to filter and buffer the degradable contaminates but this capacity is finite. To a vast extent the soil pollution is created by human beings and the consequences is faced by us too. Industrialization, war, mining and the intensification of agriculture have all left a legacy of soil contamination across the planet, while the growth of cities has seen soil used as a sink for ever greater amounts of municipal waste.

Soil pollution affects the food we eat, the water we drink, the air we breathe, and the health of our ecosystems, even though agricultural intensification, industrial output, and urbanization continue at a rapid pace, no systematic assessment of the status of soil pollution at global level has ever been undertaken. For example, in Australia, some 80,000 sites are now estimated to suffer from soil contamination. China has categorized 19 percent of its agricultural soils as polluted.


As we all know that filtered water is the best for consumption, it also protects the body from disease and leads to overall better health. Filtered water removes pesticides and chemicals from food and purifies the water and minimizes the risk of diseases to a great extent. Filtered water is equally beneficial for the developing immune system of children.

MATRIKX® filters, powered by GREENBLOCK®, are made from 100% coconut shell carbon, a renewable, and ecologically sustainable material that helps in removal of contaminants from water. It has :

  • High capacity of contaminants removal.
  • Formulated for cyst and heavy metal reduction.
  • Exceptionally low pressure drop.
  • High dirt holding capacity.
  • High Adsorptive Capacity and Efficiency.
  • “NSF and WQA certification for Material Safety and Sustainability.”